Claudiu Murgan, SF author and IWA member, is launching his third book Crystal Cloud on August 25, 7:00-8:00 PM EST.
This will be an online book launch, and Claudiu puts a lot of effort into preparing and making it an informative event!
As he did with his previous book launch, Claudiu generously shares his journey with fellow authors (IWA members) to give us ideas about book marketing and promotion.
Since this is his first Virtual Book Launch, he adapted some tasks from his previous book launches. Below, we summarize his list and some updates:
- Create a press release for PRLog – one week prior
- Post Testimonials on Facebook, Twitter, and LinkedIn – throughout 2 weeks before the launch
- Send Zoom link invitation to his guests
- Create a background for the Zoom launch – book cover and key links
- Forward the Testimonials from Beta readers as soon as they publish them on their Facebook page
- Mention on social media that signed copies could be obtained directly from him and delivered by mail
- Sent the press release to the local media
- Live talks on Facebook and Instagram – throughout 1 week before the launch
- Prepare the Tic-Toc for the launch day (overall steps for the conversation with his guests)
- Reach out to other media channels for promotion
- Ask friends and acquittances to forward his posts to their network
- Start looking for a producer for the audio version of the book
Updates:
• Claudiu’s press release posting on PRLog received 88 hits within one hour
• He emailed a local TV channel in Hamilton that interviewed him about his second book Water Entanglement.
• He accomplished all the other activities from the above list five days prior to the book launch.
If you have questions or comments about the information shared by Claudiu, please contact him directly: https://www.claudiumurgan.com/#contact
And join Claudiu’s Virtual Launch for Crystal Cloud, to learn about the new book and how such an event unfolds.
Claudiu has some interesting guests too!